~ No question you will find THE ONE ~
You Will Be In Awe Of Our New Boutique at the Jersey Shore! We are so excited to offer you a truly incredible shopping experience!
Six Designer Suites, a gorgeous Prom Lounge, your own Personal Stylist in your own Private Suite (with your own Alexa! what!) a delicious Candy Bar, Free Wi-Fi, Chandeliers everywhere, Neon Signs, THE CUTEST Snowball Chair, YES TO THE DRESS photo props, a cell phone charging station & SO many SELFIE moments! Let us know if we're missing ANYTHING! LOL
Celebrating our 23rd year in business at our new two-story location at the Jersey Shore! Our clients travel near & far for the ultimate luxury shopping experience of a lifetime!
Request your appointment and become a Boutique Babe! Appointments are exactly one hour in length - please note, if you are late for your appointment, your appointment time will be cut short. We won't be able to extend your appointment time. This boutique policy allows us to give each client the level of service they can continue to expect from NB@417.
Feel free to bring TWO GUESTS besides yourself to your appointment. No children under the age of 12. At this moment, we are not requiring a deposit for prom & pageant appointments.
The appointment is only verified when you receive a text confirmation from Square Appointments. Please note the time that is confirmed and text 609.257.2144 if you are unable to make it as we have a wait list.
Our Prom, Sweet Sixteen, Pageant, Quinceanera, 8th Grade Formal & Bat Mitzvah Collections range from $398-$1300.
We offer sizes 000-28 and have an incredible collection of both long and short dresses! We don't just have a few styles in certain sizes - our collection is all inclusive!
We do not carry samples. We do not offer an alterations department. We carry new gowns that are purchased and taken home the same day. You will find THE ONE at your magical appointment that makes you feel incredible- we PROMise!
Our dresses are still tax-free in New Jersey!
We post daily on our socials. Feel free to DM @nicolesbridalandprom on Instagram or text 609.257.2144
The Boutique has an amazing collection of long, formal styles for curvy clients. Let our expert consultants personally style you for your special event! When it comes to finding the right size and style to flatter your curves, we are truly considered to be the pros after over two decades of being in business.
You will have an extensive collection of sizes up to size 26 to try on and model around our happy place!
Our Collection is fabulous! And yes, the rumor is true! We have dresses that CHANGE COLOR like the Supernova Collection! We have many independent Indie designers as well as the well-known designers! We adore them & know how lucky we are to have great relationships with them!
Some of our designers this season are:
Alyce Paris, Amarra Prom, Andrea and Leo, Atria Prom, Jessical Angel, Cindarella, Clarisse, Ellie Wilde, Faviana Prom, Jovani Prom, JVN Prom, La Divine, La Femme, Morilee, Nox Anabel, Primavera, Portia & Scarlett, Rachel Allan Prom, Sydney's Prom, Scala, Sparkle Prom, Tease Prom & Vienna Prom
The hottest dress trends this year are fabulous! So we have all of them! At Nicole's Boutique, you will hear us often saying that we want to see your personality shine through in your gorgeous dress!
Color Changing Dresses
Tulle Tiered Skirts
Glitter & Sequins
"Love itttt hereeee!!! I took my bf with me, and the owner Nicole was hilarious but professional and we felt so comfortable it was awesome but shocking after shopping at the other stores and realizing that this is what it's really supposed to be like. Ridiculously nice there. Nicole raised the bar in New Jersey - that's what my bf said lol Thank you for helping me chose a great prom dress Nicole!"
"Took my daughter to Nicole’s for her Sweet 16 dress! The new boutique is like walking into a movie set! Each room is styled and lighted differently. The selection of dresses is extensive! The personal attention given during the dress selection is the best I have ever seen! We will be back for prom and recommend this place to everyone around!"
"We live in Maine and a facebook group mentioned this store in New Jersey and we made a weekend of it and so glad we did."
" Nicole Boutique is top notch, it is beautifully decorated inside and the dresses are beyond gorgeous. The staff was wonderful and attentive to my teenage daughter and made the entire experience of dress shopping so much fun. 10/10. "
"This boutique is amazing!! It was like shopping with a group of close friends. Can not say enough good things about Nicole & all the girls working here. Love love love this place!"
"Nowhere else will you find the selection or experience the exceptional service in such a luxurious setting as you will at Nicole's Boutique in Beachwood, New Jersey."
"Can't believe a place like this exists. WE DROVE 3 HOURS EACH WAY FOR A PROM DRESS but it was beyond worth it. Nicole's Boutique built a place that gave me and my daughter the opportunity to make memories we will cherish forever. IT'S REALLY SOMETHING ELSE."
"10/10 experience! After getting my wedding dress a few years ago with Nicole in the Brick location I was so excited to bring my daughter for her 1st Homecoming dress. The new location is absolutely beautiful and spotless. Each room has a different vibe and they are so spacious. Nicole offers a wide variety of gorgeous dresses to chose from for all major events. Nicole and Crystal gave her the best experience, we never felt rushed and they truly made her feel so special and even got her to try on dresses that she wouldn’t have thought to consider. Can’t wait to be back! Thanks again for the wonderful experience!"
"Amazing experience finding my daughter’s Bat Mitzvah dress! She wanted to give the experience six stars if possible! Thanks so much!"
"When we walked in, it was really like a dream! It was so pretty and we were greeted with smiles and we felt right at home. Gia was fantastic. She worked with us to find the perfect dress. Thank you to Nicole for providing a wonderful experience in your store!"
"My daughter is not the typical small size - she is a size 24 - and I couldn't believe after three shopping trips to Pennsylvania and New York we were struggling to find anything. Jovanis website listed Nicole's Boutique in Beachwood, New jersey. So we drove to Jersey. We met Nicole and I have to say, I love that she is a momma bear like me. She flipped the script right away from the other shopping experiences elsewhere and my daughter left beaming feeling very confident which is a rare thing for her and I left with happy tears because it was such a nice experience. Thankyou Nicole, you're a doll."
"I am in love with the new location in Beachwood! As a wedding photographer, most of the couple get married in the Long Beach Island area, and I would 10/10 recommend they check out Nicole’s! I went in for my niece’s sweet 16 dress, Nicole was so helpful and there were so many options. We will be back come prom season!"
"After shopping at several stores for a prom dress with my daughter we took a chance and made the drive to Nicole’s Boutique in New Jersey. Her boutique is beautiful, with a large selection of dresses in a variety of sizes and colors. It was a pleasure to have our own suite to try on dresses, it creates a much more personal and relaxed atmosphere. Our sales assistant was super helpful and after trying on several dresses she found the one!! We are so happy!!"
"We had an AMAZING experience Shopping at Nicole’s !!! Staff is super friendly & gave their honest opinion. We did not feel like we were being pressured to purchase as dress. The theme rooms were all so beautiful & more importantly there are so many different & unique dresses to choose from. Every dress my daughter tried on was “The One” but Nicole came and helped us narrow it down which we were super happy with because it was so difficult to choose. My daughter’s dress was absolutely gorgeous, and she received so many compliments. We have been recommending Nicole’s to everyone. Thank you so much!!!! "
"Had Nicole help me with my dress and was really struggling to find a dress that was my size and I’m a zero. Struggled finding a dress and I went to a bunch dress stores and they didn’t have the color I wanted. Nicole was the sweetest lady and made me, my bf and mom very comfortable. Give me really good advice about the prom and knew exactly what I wanted when I told her what color dress I liked. Give me great options. All the dresses were so pretty and I of course got the one! I got my beautiful gold dress and it was literally amazing."
"We came to Nicole’s looking for a dress for my daughter’s Sweet Sixteen. I can’t express what a wonderful experience this was! Top notch service, beautiful atmosphere & so many options. Nicole is a doll! So sweet, patient & accommodating. She totally gave my daughter exactly what she had envisioned. Please please please visit Nicole’s Boutique, I promise you will not be disappointed!"
"I'm honestly blown away by the beauty and customer service at Nicole's Boutique!! The girls working there are so sweet and Nicole is a phenomenal business owner, genuinely looking out for her employees and customers' happiness. The shop is incredibly breathtaking - like a sparkly Barbie dream house - I didn't want to leave! I will never go anywhere else."
"I have taken both my daughters to Nicole's for their prom dresses and wonderful experiences each time. Nicole was just incredible with listening to what they wanted, has a great eye and didn't rush us. She has a huge selection of stunning dresses and the boutique and rooms are absolutely stunning. Thank you Nicole for your help in finding my daughter their dream prom dresses! Your boutique is such a special place!"
"Stunning, amazing, pure beauty! Nicole’s boutique is the one you want to visit. I had the best experience picking out a formal dress for my daughter. Great inventory, customer service, and needless to say, we found the perfect dress. I could sit in the boutique all day and just admire the attention to detail in every room. If you haven’t stopped by yet, schedule your appointment today! You will not be disappointed in the experience!"
"It's so fun at your Boutique! And I loved the Glam Suite. Thank you for being so nice to me and my Aunt. We won't forget the experience and my dress is better than what I had envisioned. Thanks for having it in my size. We appreciate you Miss Nicole."
Check out this great video